SYOK is a multilingual entertainment application that offers listeners access to 85 online radio stations, a news channel, trending podcasts and videos, articles as well as exciting contests that offer great prizes. The app is available for free on the Apple App Store, Google Play Store and Huawei AppGallery. So, what are you waiting for? Keep yourself entertained 24/7 with SYOK!

Brand Positioning
Home of Radio, Music & Podcasts
(Aplikasi Radio, Muzik & Podcast)
(电台、音乐和播客的听觉享受尽在SYOK)
(வானொலி, இசை மற்றும் Podcasts இன் முகவரி)
Target Market
10 – 49 year olds (Malay, Chinese, Indian)

Language
Malay, English, Chinese, Tamil

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ERA is Malaysia’s No. 1 radio brand, with a weekly reach of 5.7M on radio. The brand is famous for playing only the best chart-topping hits of today, and its line-up of the funniest entertainers in the industry.

Brand Positioning
Muzik Hit Terkini (The Best Hit Music)

Target Market
10 – 29 year olds (Malay)

Language
Malay

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HITZ is Malaysia’s No. 1 English radio brand, with a weekly reach of 2.4M on radio. The brand accompanies fans throughout their day, playing the best new music all day long with exclusive interviews and unprecedented access to the stars.

Brand Positioning
ALL THE HITZ, ALL THE TIME

Target Market
10 – 29 year olds (60% Malay)

Language
English

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MY is Malaysia’s No. 1 Chinese radio brand, with a weekly reach of 2.9M on radio. The brand brings fans the freshest new music, the best acts and many moments of fun and hilarity.

Brand Positioning
MY , 好玩！ (MY so much fun!)

Target Market
10 – 29 year olds (Chinese)

Language
50% Mandarin | 50% Cantonese

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With a weekly reach of 1.2M on radio, MIX boasts a huge audience base amongst English radio brands in Malaysia. The brand plays the best mix of music from the 2000’s and now and delivers daily entertainment news on the rich and famous to fans, while celebrating everyday life in a fun way.

Brand Positioning
Today’s Best Music

Target Market
25 – 39 year olds

Language
English

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LITE attracts 797K Malaysians weekly on radio. The brand plays a carefully curated playlist of relaxing favourites from the 80’s, 90’s and today while discussing topics that matter – real people, real lives, real stories.

Brand Positioning
All Time Favourites

Target Market
35 – 49 year olds (professionals)

Language
English

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A strong No. 2 Malay radio brand in Malaysia, on a weekly basis SINAR reaches 5.0M fans on radio. The brand plays favourite hits from the 80’s to today, with songs that make fans feel good and brighten up their days. It also covers the best in talk shows and inspiring real-life topics that are packed full of exclusive interviews.

Brand Positioning
Menyinari Hidupmu (Brighten Up Your Life)

Target Market
25 – 39 year olds (Malays)

Language
Malay

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RAAGA has been Malaysia’s No. 1 Tamil radio brand for the last 12 years since launching in 2005, with a current weekly reach of 1.7M on radio. The brand is dedicated to being the dominant information hub on Kollywood news and centre of conversation amongst Tamil audiences. RAAGA plays the best of Indian music, and is famous for its multi-talented bunch of entertainers.

Brand Positioning
Aaha… Sirantha Isai (The Best Music)

Target Market
18 – 34 year olds (Tamil speaking Indians)

Language
Tamil

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GEGAR is Malaysia’s No. 1 East Coast radio brand, with a current weekly reach of 1.9M on radio. The brand is the East Coast community’s key source of local news, entertainment and variety of local music.

Brand Positioning
#1 Permata Pantai Timur (East Coast’s #1 Gem)

Target Market
15 – 40 year olds (rural East Coast Malays)

Language
Local dialects

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MELODY is the third most popular Chinese radio brand in Malaysia, with a weekly reach of 1.0M on radio. It is a personality driven brand with an unprecedented Golden Chinese hits playlist that keeps a pulse on today, whilst reminiscing the joys of yesteryears.

Brand Positioning
强打好歌 , 强大资讯 (Best Music, Latest Info)

Target Market
35 – 49 year olds (Chinese)

Language
70% Mandarin | 30% Cantonese

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With its weekly reach of 385K Malaysians, ZAYAN appeals to the modern Muslim community by serving them with contemporary content consisting of the latest fashion, technology, entertainment, and lifestyle news, all the while still holding true to the timeless creed of their faith.

Brand Positioning
Destinasi Nasyid Anda

Target Market
18 – 34 year olds (Modern Muslims)

Language
Malay

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GOXUAN is a cool, hip, digital-first entertainment brand that has a weekly reach of 298K Malaysians. It sets to connect and engage with today’s Chinese digital natives​ through the creation of compelling online content that’s distinctive and sharable.

Brand Positioning
Be Your Own Trend

Target Market
12 – 24 year olds (Chinese)

Language
Mandarin

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Kopivosian! ERA SABAH serving you the best local content, local happenings and events hosted by our homegrown talents. Airing locally 24/7 with a weekly reach of 136k listeners, making ERA SABAH the NO 1 Malay Radio brand in Sabah.

Brand Positioning
Muzik Hit Terkini (The Best Hit Music)

Target Market
10 - 29 year olds (Malay & Bumiputera)

Language
90% Bahasa Sabah | 10% Bahasa Malaysia

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Hosted by Sarawak’s finest as we give you the best local content sprinkled with all your favorite hits while keeping you updated with what’s happening locally. Get what you need 24/7 with a weekly reach of 142k listeners, making ERA Sarawak the No. 1 Malay radio brand in Sarawak.

Brand Positioning
Muzik Hit Terkini (The Best Hit Music)

Target Market
10 - 29 year olds (Malay)

Language
90% Bahasa Sarawak | 10% Bahasa Malaysia

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